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After a brief downturn, people
are buying watches again. I guess it
doesn’t matter that your phone can also tell you the time. Here are some recent statistics:
-Exports of Swiss watches are up
20%
-Movado Sales are up 22.5%
-Recently, Fossil’s share price
(their stock) went up 31% in one day.
The Los Angeles Times had some
interesting explanations for the trend.
My favorite explanation is that people used to differentiate themselves
by what technology they owned, but now that everyone has iPhones, people are
differentiating themselves through watches instead. The article also gave Don Draper (a character
in the show Mad Med) a lot of credit for restarting an interest in watches.
Source: “Watches are Standing the
Test of Time” Los Angeles Times, 8/16/2012,
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